Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Badge Engineering shopping experience:
1. Compare - without doubt the biggest advantage that the Badge Engineering offers shoppers today is the ability to compare thousands of Badge Engineering at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Badge Engineering? Wrong! If the Badge Engineering is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Badge Engineering then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Badge Engineering? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Badge Engineering and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Badge Engineering wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Badge Engineering then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Badge Engineering site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Badge Engineering, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Badge Engineering, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
For a list of vehicles that have been considered to be the result of badge engineering, see: List of badge engineered vehicles.
Badge engineering is a term that describes the badge of one product (especially
automobile) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth (automobile) and Eagle (automobile) are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation.
While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the
headlights, tail lights, and front and rear
fascia (car). The term derives from the
pot metal trademark emblems fastened onto the outside of the car or onto the dashboard.
Badge engineering is common, but it should not be confused with
Automobile platform within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a sedan and an
SUV. The two products are different automobiles, where as in badge engineering involves using the identical (or nearly identical) finished product.
Different types of badge engineering
Badge engineering often occurs when an individual manufacturer, such as General Motors Corporation, owns a portfolio of different brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a Chevrolet, a
Pontiac, and a
Saturn Corporation by
General Motors Corporation in the
United States. It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by Daewoo, now owned by
General Motors Corporation, are now only badged as Daewoos in
South Korea and
Vietnam. In other markets, they are now badged as
Chevrolets. Similarly, in
Australia and
New Zealand, where Daewoo was unsuccessful, they are now rebadged as
Holden models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed Button car plan.
Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation
Honda Odyssey being rebadged as an Isuzu Oasis because
Isuzu needed a minivan, while the Isuzu Rodeo was rebadged as the
Honda Passport because Honda had the need for an
SUV.
Language problems or marketing decisions may lead to a car being given a different model name in a certain country (for example, the
Mitsubishi Pajero is called the Montero in Spanish language countries and
North America and the Shogun in the
UK) although this may not constitute badge engineering as the car is still sold under the same brand name.
Badge engineering also occurs between luxury sedan brands and their parent companies. A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technology, luxury and/or style, then sell it as a more expensive model under a premium
marque. An example of this is the
Ford Motor Company taking its more mainstream
Ford Expedition, and with exterior, interior, and technological work, selling it as the
Lincoln Navigator.
Models produced under licence
A variant on rebadging is licensing models to be produced by other companies.
See also
For a list of vehicles that have been considered to be the result of badge engineering, see: List of badge engineered vehicles.
Badge engineering is a term that describes the badge of one product (especially automobile) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth (automobile) and
Eagle (automobile) are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be an issue for a manufacturer to distinguish the differences between two models without damaging the one's reputation.
While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the
headlights, tail lights, and front and rear
fascia (car). The term derives from the
pot metal trademark emblems fastened onto the outside of the car or onto the dashboard.
Badge engineering is common, but it should not be confused with
Automobile platform within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a
sedan and an
SUV. The two products are different automobiles, where as in badge engineering involves using the identical (or nearly identical) finished product.
Different types of badge engineering
Badge engineering often occurs when an individual manufacturer, such as
General Motors Corporation, owns a portfolio of different
brands, and markets the same car under a different brand. It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a Chevrolet, a
Pontiac, and a
Saturn Corporation by
General Motors Corporation in the
United States. It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by
Daewoo, now owned by
General Motors Corporation, are now only badged as Daewoos in
South Korea and
Vietnam. In other markets, they are now badged as Chevrolets. Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as Holden models. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed Button car plan.
Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation Honda Odyssey being rebadged as an
Isuzu Oasis because Isuzu needed a minivan, while the Isuzu Rodeo was rebadged as the
Honda Passport because
Honda had the need for an
SUV.
Language problems or
marketing decisions may lead to a car being given a different model name in a certain country (for example, the
Mitsubishi Pajero is called the Montero in
Spanish language countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name.
Badge engineering also occurs between luxury sedan brands and their parent companies. A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technology, luxury and/or style, then sell it as a more expensive model under a premium marque. An example of this is the Ford Motor Company taking its more mainstream Ford Expedition, and with exterior, interior, and technological work, selling it as the Lincoln Navigator.
Models produced under licence
A variant on rebadging is licensing models to be produced by other companies.
See also
Badge engineering - Wikipedia, the free encyclopedia
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Badge Engineering — Blogs, Pictures, and more on WordPress
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Engineering Merit Badge
a great place to start working on your Scouting rank advancement ... Boy Scout Merit Badge Requirements. ENGINEERING . Information about this merit badge has been moved to the ...
Reference for Badge engineering - Search.com
Badge engineering ... Wikipedia. Licensed under the GNU Free Documentation License. Are you an expert in this subject?
Nissan Van News | Global demand fuels Nissan shift away from badge ...
Global demand fuels Nissan shift away from badge engineering 26 September 2008
